Legal
Cookie policy
Last updated: Tue, 8 Sept 2026
This cookie policy explains which cookies and similar technologies Music Hall uses, why we use them and how you can manage your preferences. Here, ‘cookies’ also includes technologies such as localStorage and pixels.
1. Who is responsible?
Music Hall Classics, Graaf van Vlaanderenplein 7, 9000 Ghent, is responsible for cookies and tracking on musichall.be. For questions about privacy or cookies, email privacy@musichall.be.
2. Which categories do we use?
Necessary and functional storage
This storage is needed to make the website work technically or to remember a choice you have made. We do not ask for consent for this purpose.
- mh_cookie_consent — domain musichall.be, path /, cookie and localStorage. Records your choices concerning necessary, analytics and marketing technologies. Retention period: 180 days.
- mh_newsletter_exit_popup_dismissed — localStorage. Remembers that you closed the newsletter pop-up so it does not keep reappearing. Remains until you clear your browser storage.
- mh_newsletter_subscribed — localStorage. Remembers that you subscribed from this browser so the sign-up pop-up does not reappear. Remains until you clear your browser storage.
Analytics technologies
After you consent, we use Google Analytics 4 via Google Tag Manager to understand how the website is used. We measure page views, scrolling, outbound clicks and interactions with shows, forms and ticket buttons, among other things. Technical data such as browser type, device, referring page and approximate location may be processed.
- _ga and _ga_PP8VWD329J — domain .musichall.be, path /. Distinguish browsers and sessions for Google Analytics. Maximum retention period: 2 years.
- Google Consent Mode v2 — before consent or when consent is refused, analytics_storage, ad_storage, ad_user_data and ad_personalization are set to denied. Google tags may then send cookieless technical signals for aggregate measurement and modelling, but do not place analytics or advertising cookies. After consent, the tag adjusts to your choices.
Marketing and conversion technologies
After you give marketing consent, we use Google Ads, Meta and TikTok to measure campaigns, make ads more relevant and model conversions. A click on ‘Buy tickets’ is an outbound ticket click, not a verified purchase.
- _gcl_au and _gcl_ls — domain .musichall.be or localStorage. Google Ads uses these to link ad clicks and conversions. Usual maximum retention period: 90 days.
- test_cookie — domain .doubleclick.net. Checks whether the browser supports cookies. Usual retention period: 15 minutes.
- _fbp — domain .musichall.be. Meta Pixel uses this for ad measurement and attribution. Usual retention period: 90 days.
- mh_marketing_profile — domain musichall.be, path /, cookie and localStorage. Created only after marketing consent and form submission. May contain a name, email address and phone number for matching and conversion measurement via Meta. Retention period: at most 180 days; if marketing consent is withdrawn, we remove this profile from the browser.
3. Ticket partners and purchases
Purchases take place on the ticket partner’s website. The Ticketmaster and Paylogic/Kursaal Oostende ticketing environments currently contain Music Hall measurement pixels from Google and/or Meta. Events such as starting an order, a purchase and the purchase value may therefore appear in our measurement platforms. A purchase can only be attributed to an earlier ad or Music Hall website click if the browser, ad ID or cross-domain measurement technically enables that link.
There is currently no Music Hall Google or Meta pixel configured for Tickets Brugge/Ticketmatic or KMDA. From musichall.be, we measure only the outbound ticket click in those cases. We will update this policy if a ticket partner’s technical setup changes.
Separately from cookies, ticket partners may provide us with sales data, such as name, email address, purchase time, performance and value. That processing and the related retention periods are described in our privacy policy.
4. External content
Pages may contain content from providers such as YouTube, Google Maps or Spotify. This content loads only after you allow marketing cookies. The external provider may then use its own cookies and technologies under its own policy.
5. Recipients and transfers
Depending on your choices, data may be received by Google Ireland Limited, Meta Platforms Ireland Limited, TikTok and the relevant ticket partner. These parties may process data outside the European Economic Area. They state that they use appropriate safeguards, such as European Commission decisions and standard contractual clauses. More information is available in the privacy policy of the provider concerned.
6. Legal basis
We use necessary and functional technologies because they are required for the requested service or on the basis of our legitimate interest in keeping the website secure and usable. We use analytics and marketing technologies on the basis of your consent. You may withdraw that consent at any time without affecting earlier lawful processing.
7. Managing your preferences or deleting cookies
You can turn analytics and marketing consent on or off separately at any time through ‘Cookie preferences’ in the footer. Withdrawing consent is as easy as giving it. When you withdraw marketing consent, we remove the local Music Hall marketing profile. You can also delete third-party cookies in your browser’s privacy or cookie settings.
The website remains usable if you refuse analytics or marketing technologies. Some external content, such as videos or maps, will not load until you give the relevant consent.
8. Your rights
You may request access to, correction or deletion of your personal data, restriction of its processing or data portability, and you may object to certain processing. Email privacy@musichall.be. You may also lodge a complaint with the Belgian Data Protection Authority, Rue de la Presse 35, 1000 Brussels, via dataprotectionauthority.be.
9. Changes
We update this policy when our website, measurement platforms or ticket partner integrations change. Version 2.1 — 8 September 2026.
TikTok: ad measurement and interest in tickets
After marketing consent, we use TikTok Pixel in the browser and TikTok Events API through our server to measure and improve ad campaigns and reach relevant audiences. Website visits and clicks on ticket buttons are processed. The legal basis is consent; you can withdraw it at any time through ‘Cookie preferences’ at the bottom of the website.
When you click a ticket link, we share with TikTok the performance, page URL, time, event ID, IP address, browser information and, where available, TikTok cookie and ad-click IDs. Browser and server use the same event ID to avoid double counting. Our TikTok server connection does not send names, email addresses or phone numbers.
A click on ‘Buy tickets’ is recorded in TikTok as InitiateCheckout and represents interest in tickets here. This connection does not give us confirmation of a Ticketmaster purchase, and we do not send a purchase amount or revenue to TikTok.
TikTok receives this data and may combine it with information it already holds about you for ad measurement and personalisation. Processing outside the European Economic Area may occur. Applicable roles, transfer safeguards and retention periods are explained in TikTok’s terms and privacy information. Cookie lifetime is not the same as the retention period for all data held by TikTok. Our server connection does not itself keep a separate archive of sent TikTok events.
After marketing consent, TikTok may use _ttp on musichall.be and .tiktok.com, and ttcsid / ttcsid_<pixelcode> and ttclid on our domain, for recognition, ad attribution and personalisation. TikTok states a period of 13 months from placement or last use. Which cookies are present depends on your visit and browser settings.